KFC is continuing to test its plant-based chicken.
Months after the chicken chain sold out of the new Beyond Fried Chicken at one Atlanta restaurant in less than five hours, it’s expanding the test to more than 70 locations in Charlotte, North Carolina, and Nashville, Tennessee, and surrounding areas.
In August, KFC announced it was the first national fast-food chain to introduce a plant-based chicken in partnership with El Segundo, California-based Beyond Meat with a test in Atlanta.
You knew KFC would expand its test of plant-based “chicken” when the Atlanta pilot sold out in five hours, and that expansion is close at hand.
The fast food chain has announced that it’ll widen the Beyond Fried Chicken test to restaurants in the Charlotte and Nashville areas between February 3rd and February 23rd “while supplies last.” Charlotte-area residents can expect the meat substitutes at 19 locations in both Charlotte proper and surrounding towns like Denver and Salisbury, while people in the Nashville region can visit no less than 47 restaurants, most of them in surrounding cities.
The much wider experiment could serve as a more important test. The Atlanta test was helped in part by the exclusivity of having to visit one restaurant for a short period of time. This will show whether there’s still demand when curious eaters are under less pressure. KFC hasn’t said what happens if the Charlotte and Nashville tests prove successful, though it would make a stronger case for a national rollout.
With the Atlanta one-day test, KFC said customers lined up hours before the restaurant opened and cars double-wrapped around the drive-thru and down the block.
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