Media houses in Kenya under the Media Owners Association will be donating advertising space and airtime worth Ksh.10million each to the COVID-19 Emergency Response Fund.
According to MOA Chairperson Wachira Waruru, the total value of the contribution from 15 MOA members will be Ksh. 150million. “The advertisements will be carried across our newspaper, radio, TV and digital platforms,” he said.
Members of Media Owners Association are Capital Group Limited, Ebru Africa Limited, Family Media Limited, Kass Media Group Limited, Kenya Broadcasting Corporation, Media 7 Group, MediaMax Network Limited, Nation Media Group PLC, Radio 44, Radio Africa Group, Royal Media Services Limited, Standard Group PLC, Switch TV, Three Stones Media Limited and TV 47.
Mr. Waruru also stated that members remain committed to reviewing their contributions if and when the situation demands.
He further assured Kenyans of continued support and partnership from the media fraternity towards efforts to curb the spread of COVID-19.
“The Kenyan media has been at the forefront of reporting about COVID-19 and driving public awareness campaigns aimed at curbing the spread of the pandemic.
“The campaigns have mainly consisted of the content generated by individual media houses and public service announcements carried in conjunction with the World Health Organization (WHO), the Ministry of Health (MOH) and the Communications Authority (CA),” the MOA Chairman said.
The COVID-19 emergency Fund on Tuesday said it has raised Ksh. 1.2billion so far.
Last week, the Fund got a boost of assorted goods from Shree Visa Oshwal Community to aid 57 vulnerable groups.
The Independent Electoral and Boundaries Commission (IEBC) also contributed Ksh. 1.2million to the Fund.
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